The Google Ads Lead System for Home Improvement Businesses
More qualified calls for roofing and renovation jobs without wasting money on bad keywords or low-intent locations.
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Here's why most roofing and renovation companies struggle with Google Ads
Most roofing and renovation companies come to us with the same issues:
Your SEO or website agency bundled Google Ads into the package
You’ve run the ads yourself
Someone on the team is managing the ads because they’re “good with tech”
Too many price shoppers and low-value jobs
These problems are common.
Request an Account ReviewThey’re fixable.
You just need someone who actually focuses on Google Ads for your type of work.
Tools We Work With
Why Your Ads aren’t Working
The ads aren’t reaching the right people. And the setup behind the ads isn’t built the right way.
Here are five patterns we fix again and again across Google, Meta, and YouTube:
Too many wrong clicks
You prevent wrong clicks by tightening the keywords, tightening the locations, and blocking everything that attracts the wrong people.
Wrong areas getting the budget
If you target every city, neighborhood, or postal code around you, your daily budget gets split in too many directions.
None of those areas get enough spend to actually perform well.
Wrong type of campaigns
Stuff like broad Search + PMax thrown together with no control, so Google spends money where it shouldn’t.
Too many ad groups and keywords
If you have a $50–$100/day budget, you can’t run 50 keywords.
The money gets stretched too thin, and nothing performs properly.
Wrong creatives in PMax
Performance Max depends on the right visuals and audience signals. Most contractors don’t have them, so results feel all over the place.
The 5-Step Audit Process
If you’re spending money on Google Ads but not getting the right jobs, this audit shows exactly what’s going wrong and what needs fixing.
01
Campaign Setup, Budget & Conversion Goals
This is the first thing we look at because most issues start here.
We check:
Result: Your ads start learning from actions that matter, like booked demos or closed deals.
We check:
- if the campaigns match the jobs you want
- if your daily budget can actually support your setup
- if Google is optimizing for the right actions (calls, not random clicks)
- if anything in the setup is causing your budget to spread too thin
Result: Your ads start learning from actions that matter, like booked demos or closed deals.
02
Keyword & Search Intent Check
We go through all the keywords you’re paying for.
Most contractor accounts have way too many, and most don’t lead to paid work.
Result: We isolate the keywords that bring real jobs and show you where money is being wasted.
03
Location & Area Breakdown
We pull your data by city, neighborhood, and postal code.
Most contractors waste a big part of their budget in areas they don’t want or areas that never convert.
Result: You see exactly which areas to keep, which to block, and where your budget actually works.
04
Track What Matters
We review what actions are being tracked and what your goals are. If you’re tracking too many small actions, your ads won’t focus on your best leads.
Result: You start tracking the actions that lead to revenue, not just clicks.
05
Roadmap & Debrief
We give you a simple roadmap with quick wins and next steps. We also book a 30-minute call with Joan (founder) to walk you through the findings.
Result: You know what’s working, what’s not, and what to fix first.
This Is What Happens When Your Ads Are Set Up the Right Way
We clean up the account, fix the setup, tighten the targeting, and make sure your budget goes to the right searches and the right areas.
Roofers
21 leads in 15 days at $61 each.
Private Investigators
27 leads from just $797 ad spend.
General Contractors
1.6x ROAS on seasonal campaigns
Home Investor
Generated 415 high-intent seller leads in 90 days.
Why High-Growth Teams Choose NexLevel Ads Over Traditional Agencies
We Work Like Part of Your Team, Not Another Agency
We work closely with your business, understand your service areas, and make sure your ads match the jobs you actually want.
We Fix the Setup Issues That Waste Your Budget
Too many keywords, wrong campaigns, wrong areas getting the budget — most accounts are built in a way that can’t win.
We clean up the structure so your money goes to the right searches, the right neighborhoods, and the right customers.
We Focus on Calls and Jobs, Not Just Clicks
You’re not hiring us to talk about CPC or impressions.
You care about calls, estimates, and real projects.
We set up your ads so the results make sense and tie back to actual work on your calen
Hi, I’m Joan Magat, founder of NexLevel Ads.
I didn’t start in marketing. I started in software engineering.
I spent the early part of my career building complex systems and digital platforms, which gave me the technical foundation I still rely on today. But as I got more curious about how businesses grow, I made the shift into SEO. That’s where I learned how traffic works, how people search, and how to connect strategy with results.
From there, I moved into paid media. I started freelancing, then worked my way into agencies in Vancouver and Toronto where I led campaigns across Google, Meta, and LinkedIn. Over the past five years, I’ve worked as a PPC Lead, Digital Marketing Manager, and Performance Marketing Manager helping brands in SaaS, real estate, and services scale with smarter paid media systems.
I’ve also worked in-house at a service-based company in Calgary, where I partnered closely with RevOps, sales, and marketing to make sure paid media wasn’t just generating leads, it was driving pipeline.
On the side, I scaled a US-based chat marketing SaaS company’s ad accounts on Meta and Google, managing over $1 million in spend and helping them acquire tens of thousands of paying users.
I launched NexLevel Ads to bring that same level of technical clarity, strategic depth, and operator-level ownership to the teams I work with now. If you’re running paid media and still guessing why it’s not scaling the way it should, I’d love to show you how we fix that.
Today, I run NexLevel Ads with a lean, performance-obsessed team and we help brands across North America scale smarter.
Services That Drive Scalable Revenue
We help growth-stage teams run paid media the way modern platforms require with creative iteration, signal alignment, and funnel-aware targeting that turns paid traffic into revenue, not just leads.
Google Ads
Google is where homeowners search when they need help now.
We build and manage Search, Performance Max, and Local campaigns that bring in real calls, not random clicks.
We clean up your keywords, tighten your service areas, fix your setup, and make sure your budget goes to the jobs you actually want.
We build and manage Search, Performance Max, and Local campaigns that bring in real calls, not random clicks.
We clean up your keywords, tighten your service areas, fix your setup, and make sure your budget goes to the jobs you actually want.
Meta Ads
Meta ads help you stay in front of homeowners who weren’t ready the first time.
We run simple, proven campaigns that:
We run simple, proven campaigns that:
- Keep your brand top-of-mind
- Bring people back to your website
- Generate steady estimate requests
- Support your Google Ads instead of competing with them
Google Local Service Ads (LSA)
Your Google Business Profile and Local Services Ads are often the first thing homeowners see.
We help you:
We help you:
- Improve rankings
- Clean up reviews
- Track calls properly
- Get more visibility in the areas that matter
- Align your GBP + LSA with your Google Ads
Get more customers and grow your business
When your Google Ads are set up the right way — the right keywords, the right areas, the right campaign structure — your phone starts ringing with real jobs, not price shoppers.
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